Statistics in Schools Ambassador Program Webinar

Coordinator: Welcome and thank you for standing
by. At this time all participants are in a listen-only
mode. Please be aware that this conference is being
recorded, if you have any objections you may disconnect at this time. I would now like to turn the conference over
to Gabby Migliara. Thank you. Gabby Migliara: Hi there. Thank you so much. And thank you all so much for joining us this
evening and thank you for becoming ambassadors. We are so excited to kick off our program
with this hour-long webinar. Throughout the webinar we’ll be asking some
conversation starters. We would invite you to participate and you
can respond to those questions via the chat box. If you move your mouse to the top or bottom
of your screen that should pop up. So tonight we’ll be talking with key leaders
in the Statistics in Schools Program tonight including Vicki Glaser, Branch Chief. Vicki Glasier: Hi and welcome, everybody. Thank you very much, Gabby. As Gabby mentioned, my name is Vicki Glasier
and I lead the Statistics in Schools Program at the Census Bureau. We’re super excited to kick off our first
Ambassador Program today with you guys. I’m joined by my coworkers, Schere Johnson
Jordan and Kimberley Glascoe. And we will help show you ways to support
a complete and accurate count in the 2020 Census using our Statistics in Schools Program. Let’s watch this short video to get started. Woman (video): (Architect) in a major city,
and a suburban high school coach shape the future of the United States? Yes they can because every 10 years the Census
gives us that power. You can shape your future by responding to
the 2020 Census. Where do we need new growth to make our lives
easier? Where do we need school programs to help our
children thrive? Where could a new health clinic benefit neighborhoods? The 2020 Census will inform these decisions
and shape how billions of dollars will be distributed to communities like yours each
year. And in 2020 you can respond to the Census
online, by phone, or by mail. It’s easy, safe, and important. Make sure you and everyone you know is counted. Now is the time for you to get involved — your
community needs you. Together we can educate and excite, inspire
and make sure every voice is heard. Together… we can shape our future. Vicki Glasier: So that video really sums it
up. We want to shape our futures for the better
and we can do that by getting a complete and accurate count in the 2020 Census. Let’s talk about why this is so important. So in the 2010 Census, the net undercount
from children birth to age 4 was higher than for any other age group, an estimated 4.6%
in this age group. One million children went uncounted in 2010. The impact of missing nearly 1 million children
can be felt for a decade after the count in terms of funding (unintelligible) by this
census. As an educator, we know that you work hard
to prepare children for success in their future. Did you know that completing the census is
an easy way to help shape the next 10 years for all children? Census responses inform decisions on the allocation
of more than $675 billion, that’s funding — a federal funding that goes to states and
communities that include support for school programs such as special education grants
to states, national school lunch programs, temporary assistance for needy families, Head
Start and much more. Also affected are funds for services that
influence student readiness for learning such as child health programs and assistance with
housing, heating and food costs. By using the 2020 Statistics in Schools materials
you can help educate students and their families on the importance of completing the census
and counting everybody especially the children. Gabby Migliara: Thank you so much for that
introduction, Vicki. With all of that in mind, I’d love to pose
a question to you, our audience. What programs and infrastructure in your community
are affected by federal funding? Why does this matter to you? For me, I know my neighbor sends her daughter
to a head start program so that definitely hits close to home for me. Okay, awesome, an answer came in. The national school lunch program, that is
super important. I know that, you know, we’ve all had school
lunches so that also is a really personal issue. Another ambassador school serves a military
base so that is also a super critical program. Thank you so much for sharing those answers. Okay now we’ll pass it along to Schere Johnson
Jordan to provide additional background on SIS. Schere Johnson Jordan: Good evening. I’d like to back up a little bit and discuss
why and how SIS was created. So for Statistics in Schools it’s a U.S. Census
Bureau program that uses census data and resources to create classroom activities and materials. Teachers and subject matter experts from across
the country help develop and review each SIS activity to make sure it’s valuable, engaging,
relatable and easy to use. The SIS program now includes more than 200
activities and resources that enhance learning in a variety of subjects. SIS connects with schools throughout the US
to share with students the relevance and the value of Census Bureau statistics. During the most recent Decennial Censuses
in 2000 and 2010, the program was known as Census in Schools. And we developed activities for students and
conducted outreach to partners and other stakeholders like principals — those people who could
get the materials into the hands of teachers. When the 2010 Census concluded, the school-based
effort was so popular that the Census Bureau decided to create a program for the non-decennial
years and so now we’re known as Statistics in Schools. The 2020 Census will be the first time that
both the permanent and the census-focused program will exist at the same time. The SIS resources promote statistics as a
critical subject for students. And this is more important today than ever
before since census — well statistic-related jobs are predicted to increase by 34% between
2016 and 2016 — I’m sorry 2026 — and that’s according to the US Bureau of Labor Statistics. One of the things we often hear from teachers
when we are out at conferences like the National Council for the Social Studies is that teachers
really want to include statistics in their activities so what they end up doing is googling
trying to find statistics to include in there. What makes our program so valuable and unique
is that we’ve already done that work for you. We’ve prepared the statistics and products
that teachers can actually use readily in their classrooms. And this makes teachers like really happy
when we tell them about what we’ve already done. So just really putting it simply, we make
it easy for teachers to use Census Bureau statistics. Gabby Migliara: Thanks so much for that insight,
Schere. We would love to hear similar experiences
from our ambassadors. What are some of your experiences with using
SIS in your classrooms, if you’ve done so already? Yes, please provide some answers if you have
them in our chat box. Me, myself, I am not a teacher so I don’t
have a lot of insight into this, however, I would imagine that the way SIS resources
are set up, there’s a teacher’s, you know, guide and it really helps to outline what
you need to do for your students to make it a meaningful experience for them so I would
imagine they probably really appreciate the teacher guide, but we would love to hear from
you. Great. Okay so one ambassador shares that they use
stats to show how movement impacts power in government through apportionment which is
a really great tool. Another ambassador shares that they use the
statistics and data access tools with their fourth grade classroom so they can use real
data. That is a really cool feature about the SIS
program, everything is using real Census Bureau data. Another ambassador shares that they enjoy
being able to compare the different censuses through the years. Yes, I think those are all really valuable
experiences that you’re sharing with your students. Thanks, everybody, for sharing Okay, now Kimberley is going to walk us through
what’s new for 2020 in SIS. Kimberley Glascoe: Perfect. Thank you so much, Gabby. So we have been really busy over at SIS developing
a variety of activities and materials for educators to use this coming school year. In total there are 67 new activities for grades
pre-K through 12 that have students use data in interactive ways to build skills in subjects
like history, math, geography and English. These are designed to supplement teacher’s
existing lesson plans and they include a large colorful map with fun census-based facts about
the US and its territories including state by state comparisons, a storybook with activities
and music video for children in preschool and early grades, as well as engaging videos
created specifically for elementary, middle and high school grade levels. So this is a really exciting time for us in
SIS because we’re offering additional resources for pre-K, ESL and ELL students. We are continuing to post the resources on
our website for teachers to download and use so right now we’re going to take a quick look
at some of the — where the materials live. All right so you can navigate to learn more
about Statistics in Schools, the standards, the additional resources like videos and maps,
and the different evergreen or non-2020 specific activities that we offer. So we’re going to take a quick look at the
activities specifically for the 2020 Census. So after clicking 2020 Resources you’ll find
specific ones for stateside, K-12, pre-K, materials for Puerto Rico and more. So looking at the K-12 section, you can choose
to view all activities or just for a specific grade. And after clicking into an activity you can
read an in depth overview of it to see if it’s a good fit for your classroom and what
you’re teaching and then you can download both the student version and the teacher guide
for the activity. And it’s like that for our 2020 materials
as well as what we have existing. SIS staff members have been attending a variety
of conferences throughout the year thus far that — trying to reach our key audiences
in the education field. Conferences are really great places for us
to connect one on one with teachers across the nation. To date we have attended the National Council
of Teachers and Mathematics annual meeting, National Association of Secondary School Principals
conference, National Head Start Association conference and coming up we will be attending
the National Indian Education Association conference and the Association of Latino Administrators
and Superintendents. If any of you are attending conferences this
year, please email us and let us know, we’d love to work with you to see how we can help
support. So SIS is launching a robust digital outreach
campaign. We really would love to work with you to help
meet educators where they are and that includes, you know, online platforms and communities. We will promote SIS and the 2020 Census on
social media through email and on some of the most frequented websites by educators. Our goal is to really increase — sorry — engagement
with SIS content so that educators can share this critical information with their students
and social communities. Next we are currently building partnerships
with education organizations, that’s national and digital, partnerships with likeminded
organizations will help SIS expand its reach through authentic trusted voices. These partners will help us advocate for the
2020 Census as well as the ongoing use of SIS materials. We have developed a toolkit much like your
Welcome Toolkit with content that partners can easily use to tailor some outreach materials
to their audiences. We are also mailing a toolkit to every school
administrator and principal in the US, DC, Puerto Rico, the Island areas including American
Samoa, Guam, the Northern Mariana Islands and the U.S. Virgin Islands to kick start
their involvement with the SIS program. The toolkit includes FAQs about the program,
some resources for administrators to share with their teachers, a take home letter for
students to share with the people who live in their homes and more. And it is currently online on our website
under the Get Involved section. We are also hosting some exciting events over
the next few months but we’ll give you more on that in just a bit. Gabby Migliara: Thanks so much, Kimberley. It is really exciting to have so many new
resources dedicated to the upcoming census. So ambassadors, which materials do you think
you’ll use the most this year? Let us know in the chat. Again while I’m not an educator myself, I
really love the SIS storybook that was created for young children. It’s really cute and even though most of you
are not pre-K or young children educators, if you have kids or if your neighbors have
kids it’s a really great resource to share. It’s available on the website where Kimberley
walked us through. It’s available in both English and Spanish. And it comes with a song so it really is a
great resource. Okay awesome. So some of you all have said that your students
love music and movement so you’re excited to try the storybook that I was just talking
about. The — another ambassador is, let’s see, using
a lesson that talks about businesses will decide — or will help their students to decide
on where to live based on information from the census that’s available in that area. Another ambassador shares that they’ll be
using the maps census questionnaire, reapportionment information and so much more. With high school seniors you know anything
that has to do with them being an adult is probably a win for them. Thank you all so much for sharing. We’re excited to see what you do with our
materials. Okay so now back to Vicki to walk us through
the Welcome Toolkit that was attached in your acceptance emails. Vicki Glasier: Hi, everyone. So the Welcome Toolkit that you received can
really help you understand how to leverage the tools inside. We encourage you to refer to this toolkit
throughout the program. The ambassador checklist is our first stop. This list will kick start your involvement
in the program and lists everything that you can do to ensure a meaningful experience. Some very simple first steps are follow us,
the Census Bureau, on social media. Look for our Twitter, Facebook, Instagram,
and Pinterest accounts. And very soon you’ll be able to download the
SIS PowerPoint from our website which is an additional tool for explaining the program
to your fellow teachers. Next the SIS program gives you an in depth
understanding — sorry — the SIS program overview gives you an in depth understanding
of the program and highlights the impact of Statistics in Schools and new materials for
the 2020 Census. Then the Top 10 Benefits of Statistics in
Schools for Teacher brochure is intended to be shared with your fellow educators. This brochure breaks the program down into
bite-sized chunks that teachers will care about like the fact that experts from the
Census Bureau helped create the SIS activities. Next the FAQs include questions that you might
have about the Ambassador Program, including what are your responsibilities as an ambassador? As an ambassador we would like you to one,
use our materials in your classroom, encourage your fellow teachers to do the same. Just a reminder that all of our activities
are supposed to be supplemental so we’ve created them to complement current lesson plans in
which you’re already teaching in the classroom, mix and match them as you need to. Next use our StatsInSchoolsAmbassador hashtag,
post readymade content to your personal social media accounts. We will supply these posts to you and provide
you guidance as to when and where to post them. The Statistics in Schools and 2020 Census
FAQs include questions that your fellow educators might ask you about the program. Refer to this list throughout the year to
provide the answers both online and in person. If you’re ever unsure of how to respond to
your colleague’s questions or anything else comes up, please email us and we can work
through it together. Next, the SIS roadmap will guide your involvement
with Statistics in Schools. This covers the program’s major milestones,
share it with your administrators to get your whole school involved in what is happening
with our program. Finally, we provide you several types of sharable
content in the toolkit. You can share email blurbs through your email
list and professional and personal networks. We encourage you to tailor the content to
your audience for a more meaningful conversation. You can also download the social media posts
and join the conversation online. There are two types of posts, required and
optional. We encourage you to post optional content
throughout the year to expand your engagement with the program. This will get you one step closer to becoming
a Star Ambassador. What is a Star Ambassador? We’ll give you more on that later in the webinar. Gabby Migliara: Thanks so much, Vicki, for
walking us through that Welcome Toolkit. We really do hope that you all use it throughout
the program, it’s a great reference. So we want to ask you now, what are some ways
that you can tailor this experience or the provided resources to suit your classroom’s
unique needs. Let us know in the chat. Some ideas that we brainstormed here to kind
of, I don’t know, take these resources and amp them up, make them a little more creative,
ambassadors, you can post SIS information on bulletin boards in your hallways or classrooms,
maybe host something like an SIS Power Hour with different stations in your classrooms
using various activities. We are so excited to see what you come up
with. Okay, ambassadors posting in the bathrooms
for both staff and students . I think that’s a great idea. I know that here in the office I definitely
do pay attention to those flyers. Another ambassador suggested that the SIS
activity teacher guides provide a lot of ways to differentiate the activities. She — the ambassador also thinks that there
are great supplemental activities that can easily fit into current curriculum. Totally agree there. And another bulletin board idea, we all count
with the information on SIS, again I think that’s a great idea. I actually just think we remember bulletin
boards from my school days. Thanks, everybody, for sharing. We look forward to expanding on those ideas
in the future. Okay, and now to Schere to talk about some
upcoming activities…and events. Schere Johnson Jordan: Okay. As Kimberley mentioned earlier, SIS is hosting
some exciting events throughout the year. On October the 28th we will be having our
national kickoff event hosted in Memphis. Its goal is to highlight the SIS program and
the 2020 Census both educating and encouraging families who might risk no response to trust
in and to complete the 2020 Census. This event will be a giant field day for the
community to provide residents and — with information about the 2020 Census and SIS
while generating some buzz about census through the media outlets. The event will be an opportunity also for
students, adults, families, business leaders and others to celebrate and support a bright
future for the children in their community. So all ambassadors will spread awareness of
the kickoff event through social media and as usual we’ll supply the content and ensure
you when — ensure that you know when and where to post it. Local ambassadors can participate in the regional
events in person. So we ask that you please email us at the
SIS Ambassador email address for more information on this. Leading up to the 2020 Census we’ll host the
SIS Week which is March 2-6, 2020. And for an entire week we will celebrate SIS
and the upcoming Census Day. The goal is to increase responsiveness to
the 2020 Census which will launch in less than a month and to highlight the SIS Program. And again, all ambassadors will spread the
awareness of the SIS Week events through their social media. And we will supply the content and ensure
you know when and where to post it. So we encourage you to work with your school
administrators to promote school-wide participation. More details will be coming on the events. And a SIS Week Toolkit will be given with
complete promotional items. That’ll be headed your way so just stay tuned
on that. Thank you. Gabby Migliara: Thanks so much, Schere. So again turning it to our ambassadors, how
can you encourage your school to participate in these SIS events virtually? We’d love to hear in the chat. You know a really easy way is to follow along
during the day on social media as the Census Team shares stories and snapshots from the
live experience. You can follow the hashtag StatsInSchools
and share your stories about how SIS can impact the classroom to get others involved. Okay great. So this is a fun idea one ambassador suggested
to kind of make a scavenger hunt for locals. That’s a really fun idea. Another ambassador said, there are so many
easy ways to find resources within the toolkit that are premade that they can use those right
away to push out to their colleagues and friends. Definitely. You can share lesson plans with your team
and colleagues, that’s a great idea. And another ambassador says that everything
is ready to go and they can provide these resources to their school to get everyone
involved and excited. Thanks so much for sharing those ideas. Okay, and now we will discuss Star Ambassadors
with Kimberley. Kimberley Glascoe: Great, thank you. So Star Ambassador is an elite status that
you can earn that is reserved for the most active and engaged ambassadors. To become a Star Ambassador you must complete
all required and optional activities. As a quick reminder, these of course will
include posting on social media and completing the four optional activities. So the first one is hosting an informational
session about Statistics in Schools for your colleagues. The second one is to post general Statistics
in Schools content on your social media account using that StatsInSchoolsAmbassador hashtag. The third one is to email the SIS blurbs in
your kit to your colleagues, adult members of your students’ families and your friends
and family members. And the fourth is to share information about
SIS and the 2020 Census at PTA meetings or parent teacher conferences, anywhere that
you would really be able to interact with parents and families. That way you could pass out SIS brochures
so that parents and other adults in your students’ homes can learn more. So if you visit
that’s where you’ll be able to find these resources that you can download and print. And there are also full directions that can
be found in your Welcome Toolkit but again if you have any issues don’t hesitate to reach
out to us via email, if you have any questions. And to show our appreciation for this achievement,
we will send you an exclusive goody bag filled with 2020 Census and Statistics in Schools
branded items. We will also send your administrator a letter
detailing how you have excelled in the program and how excited we are that you joined. Gabby Migliara: Thanks so much, Kimberley. We encourage every ambassador to try to earn
Star Ambassador status. Okay so finally we’ll turn it over to you
all, do you have any questions, any topics that you’d like us to expand on? Please chat us any questions and we’ll try
to answer a few. Okay, one question, here we go. Are there more resources that will be published
to the Web site? Vicki Glasier: Oh hi, everybody. I’m excited to see everybody’s comments in
the chat and I wanted to just give you a little information on one of them. We have a bunch of things that we will be
rolling out through this fall. One area is I see somebody said like bringing
in other teachers like computer science and art teachers. One thing that we’re working on are art activities
— art activities that complement some of our activities. We’ve done some little focus groups with kids
that have come in for field trips and we had like create data wheels and a lot of other
things so look for art activities to be added. We also have been working on videos for each
grade level or each, you know, elementary, middle and high school that will be posted
this fall, in particular one of our favorites is the middle school because it has a student
host and they ask quiz questions about the census to students, so definitely come back
and visit and see the new things that we have added. Gabby Migliara: Thanks, Vicki. The first question — or another question
is, do we have any posters that we could hang up that are available? Vicki Glasier: Hi, everybody. So I’ll take that too. We’re super excited, there are some projects
that we work on at the Census Bureau that makes the whole staff really excited and happy. And we are in the process of creating really
large — I think it’s 3 by 5 — 3 foot by 5 foot wall maps for the classroom. And there will be one for elementary school,
middle school and high school and they’re very attractive and they have the latest coolest
kid-friendly data on it and information about the population of the state and historical
and it’s presented in infographics and the map so — and we’re really happy with how
they turned out and we’ll make sure that you all get copies for your grade level that you
can hang in your classroom. Gabby Migliara: Okay great. Another question, what are the social media
handles that we should be on the lookout for? Are there any recommended hashtags? Vicki Glasier: And I think Kimberley probably
is best at that. Kimberley Glascoe: Okay so for any Census
Bureau social media it’s going to be @uscensusbureau, you don’t have to put any periods between
the U.S. so it’ll be, same for Facebook, same for Pinterest, same
for Instagram, same for YouTube. And then as far as the hashtags, so there
are two, there’s the regular hashtags, StatsInSchools hashtags that we’ll use from our flagship
account that we’ll, you know, post about SIS content and events, etcetera. And then there’s one that you all can use
exclusively as ambassadors, which is hashtag StatsInSchoolsAmbassador. Gabby Migliara: Thanks, Kimberley. Okay, next up, so one ambassador is asking
for a refresher on where to find information for hosting/talking with parents about SIS. Vicki Glasier: So I don’t know if you want
to jump into this too, Gabby, like where does that go on our website , there is — we have
a take home letter that we’re hoping all students will take home to their families. And it’s something else that’s coming is we
will have that in 12 additional languages than English and that — help me out so in
the Get Involved section or… ((Crosstalk)) Vicki Glasier: …where can you find that
on the website? Because that is up now, the take home letter
that kind of introduce the concept to students’ families. Gabby Migliara: And actually Judy just shared
in the chat the links for those resources…(unintelligible) Vicki Glasier: Okay, thank you. Gabby Migliara: Any other questions? Be sure to submit them in the chat and we’ll
try to answer them. Okay one just came through, where will this
effort begin with the city government, mayor’s office, chambers of commerce. This ambassador is from a bilingual community
so suggestions to highlight this demographic? Vicki Glasier: So could you repeat that one
more time, Gabby, where does this start with the state governments or… Gabby Migliara: No problem. Where will this effort begin with the city
government, for instance, mayor’s office or the chambers of commerce? Vicki Glasier: So the Census Bureau has efforts
underway. We have over 1000 people called Partnership
Specialists and one of their jobs is to work with state offices and mayor’s offices and
create something called a Complete Count Committee. And if you actually go to you can
type in Complete Count Committee and it will show you all of — there’s thousands of them
who is involved with them and where they are located across the country. And that — that’s where a lot of the local
outreach efforts are happening with the Complete Count Committees and the local governments. Gabby Migliara: All right thanks so much,
Vicki. And thank you, everybody, for participating
in our Ambassador webinar. We so appreciate your time and we’re excited
to work together with you in spreading awareness of this program. If you have any questions that you think of
later or that maybe didn’t get answered please email us and we will be happy to get back
to you. Thank you very much and thanks to our Census
hosts for the evening. Thank you again. Vicki Glasier: Thank you, everyone. Gabby Migliara: Thank you. Coordinator: Thank you for participating in
today’s conference. You may disconnect at this time.

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